A little Christmas magic on every pageLittle wishes. Lovely traditions.
Santa circles favorite toys in a big Christmas wishbook beside a friendly reindeer, glowing Christmas tree, and snowy North Pole village

Big pictures. Little wishes. Christmas magic.

The Christmas Wishbook

That can’t-wait-to-turn-the-page feeling. A whole world of wishes to discover together.

Open the free 122-page Wishbook

Turn the pages. Find a favorite. Make a little Christmas memory.

Browse the interactive Wishbook →Printed edition updates — interest only →
From grandparents, with love

Give them a little piece of you.

A story in your voice. A gift with their name on it. An afternoon they will ask to do again.

A grown-up shopping guide · November 2026

Find the gift. Then check the deal.

New toy and holiday gift offers for little ones, big kids, teens, families and grown-ups. Compare retailer dates, exact models and membership requirements before buying.

A new friend from the North Pole

Meet Jingle.
A little reindeer.
A lot of happy hops.

Two tinkly bells, one very tickly nose, and a whole heart full of Christmas. Your little helper is here to say hello.

Write a letter with Jingle
Meet Jingle15 seconds · Press play for sound
Read Jingle’s words

Hi! I'm Jingle, your MyWishbook helper! Ah-choo! Let's write a letter to Santa!

Watch Jingle’s happy dance 8 seconds of little hops and jingles
Jingle’s happy dance8 seconds · Press play for sound
About this little moment

Jingle’s bells tinkle as he hops beside the advent calendar, gives a tiny sneeze, and shares a happy chuckle. There are no spoken words.

A family enjoying a sparkling Christmas lights adventure28 little ways to make a memory

Today’s Christmas Magic

A letter full of kindness

Make · 10 minutes

Think of one wish and one thing you are thankful for. A different pick each day, with no streaks to keep or days to catch up.

Try today’s little adventure →

Luka, Lucy & a little help from Jingle

“Lucy, do you want
to read a story?”

A big brother, a little sister, and a moment to snuggle up. Join Luka and Lucy for eight cozy stories about kindness, little surprises, and time together.

Read Luka & Lucy stories
Storytime with Luka, Lucy & Jingle10 seconds · Press play for sound
Read Luka’s words

Luka: “Lucy, do you want to read a story?” Lucy coos, and Jingle’s bells softly jingle.

The MyWishbook Journal

The stories behind the season.

A little nostalgia. A thoughtful gift. An evening everyone remembers.

Explore the journal & gift guides →

The Christmas advent calendar

24 little doors. So much wonder.

24 little doors. Stories, crayons, giggles, and surprises.
Open any door—or save one for each December day.

Santa and two friendly reindeer explore a huge open toy wishbook in a sparkling, snowy Christmas village

Pick a number. Let the Christmas magic begin.Free to explore · No sign-in needed

Remember the Toy Book
you couldn’t put down?

The Sears and JCPenney Christmas catalogs. A marker in your hand. A whole afternoon of “look at this!” That feeling lives here—with big pictures, little discoveries, and room for everyone’s wishes.

For grown-ups: the paper wishbook connects circled gift codes to your shopping list.