Our story
Remember Circling Toys in the Christmas Catalog?
The big toy books of the 1970s and 1980s made wishing a family event. Here is why we wanted to bring that feeling back.
4 min readThe MyWishbook Journal
Big wishes.
Little family memories.
The toy books we remember. The gifts that say “I know you.” The holiday moments worth making time for.
Our story · Start hereRemember the book
Remember the book
you circled everything in?
We wanted to bring back that can’t-wait-to-turn-the-page feeling—and make room for a new generation of Christmas memories.
Read the story behind MyWishbook →A little inspiration for your holiday.
Useful ideas. Warm memories. Room to make them your own.
13 stories to explore
Thoughtful gifts
How to Find the Perfect Gift: Notice the Person First
Five questions, a simple shortlist, and thoughtful examples for choosing a gift that fits their real life.
4 min read
Family traditions
7 Christmas Activities at Home That Become Family Stories
A toy-book night, a living-room gift shop, a family story radio show, and other easy ways to make an ordinary evening feel festive.
4 min read
Holiday planning
Make This Your Best Christmas Yet—with a Smaller, Happier Plan
Choose three moments that matter, make room for the ordinary days, and use this four-part plan for a holiday your family can enjoy.
4 min read
Thoughtful gifts
Christmas Gifts for Grandchildren Who Already Have So Much
Thoughtful gifts with less clutter: shared projects, useful favorites, family stories, and time together that has a real plan.
4 min readHoliday planning
The Four-Gift Rule: Want, Need, Wear, Read—with Room for Your Family
How want, need, wear, and read can simplify Christmas gifts, plus examples, family conversations, and ways to adapt the idea.
4 min readHoliday planning
Christmas on a Budget: Keep the Magic, Give Every Dollar a Job
A practical holiday budget, ways to avoid little extras adding up, and low-cost traditions that still feel like Christmas.
4 min read
Thoughtful gifts
Plan gifts with grandparents, without duplicate surprises
Use an eight-field adult coordination worksheet, a clear surprise boundary and a simple sharing check before anyone buys a gift.
5 min read
Thoughtful gifts
Give an experience with a real little plan.
Turn “we should do something together” into a thoughtful gift with a date window, practical details and room for the recipient to choose.
3 min readFamily traditions
A cozy wish-list night, without promising every wish.
Make room for imagination, a few thoughtful choices and a family tradition that does not turn browsing into a shopping commitment.
3 min read
Thoughtful gifts
STEM Gifts That Don't Feel Like Homework
Real building/engineering toys from this year's research that lean more "fun" than "educational."
2 min read
Thoughtful gifts
This Year's Actual Teen Tech Gifts (With Real Prices)
Nintendo Switch 2, real cameras, real headphones — what teens are actually asking for in 2026, with real current prices.
2 min read
Thoughtful gifts
Real Toddler Gift Ideas for 2026 (Not Sponsored, Just Researched)
A few real, currently-available options for ages 0–4 that came out of this year's gift research pass.
2 min read